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About
Whether you're a bottle blonde or embracing the gray hair trend, a purple shampoo like L'Oréal Professionnel Serie Expert Silver Shampoo is a must-have. This color toning formula contains violet micro-pigments that eliminate brass to help restore cool tones to your salon color. Swap this with your regular shampoo once or twice a week for noticeably brighter, softer, and shinier strands.
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How to use
Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary.
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Ingredients
Aqua / Water , Sodium Laureth Sulfate , Sodium Chloride , Coco-betaine , Glycol Distearate , Cocamide Mipa , Dimethicone , Sodium Benzoate , Hexylene Glycol , Ci 60730 / Acid Violet 43 Hydroxypropyltrimonium Hydrolyzed Wheat Protein , Limonene , Magnesium Acetate , Hexyl Cinnamal , Aspartic Acid , Glycine , Arginine , Glutamic Acid , Phenoxyethanol , Fumaric Acid , Sodium Hydroxide , Distearate , Cocamide Mipa , Dimethicone , Sodium Benzoate , Hexylene Glycol , Ci 60730 / Acid Violet 43 Citric Acid , Parfum / Fragrance.